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Amazon · ASINs · Trademarks and copyright

Amazon ASIN suspended? Review the specific IP complaint.

The report, product and IP right must be considered together.

A listing is removed over an alleged trademark infringement, counterfeit product or copyright violation. We examine the complaint, the affected product and your rights. Action against Amazon may seek reinstatement, while action against the complainant may seek an injunction and, where justified, damages.

Discuss your matter

Advice & representation

Amazon ASINs and IP complaints
in practice.

The label 'copyright claim' does not establish what is actually alleged. Trademarks, patents, designs and copyright have different requirements. The DMCA provides a US procedure for copyright complaints and is not an umbrella term for every trademark report.

01

Genuine goods reported as counterfeit

We compare supplier invoices, the product and the wording of the complaint. Even if the goods are genuine, questions such as product identity or the distribution channel may remain. A false allegation of counterfeiting therefore requires a separate assessment.

02

Changes to a shared product page

If the brand, images or description have been changed, earlier versions of the listing matter. We review the change, the goods you actually sell and any obligations to monitor the listing. Adding an offer to an existing ASIN does not relieve sellers of all responsibility.

03

Responding to complaints and pursuing claims against competitors

We develop the response to the specific complaint. If a report is unfounded, we assess potential claims against the person responsible. In particular, damages claims require an assessment of fault, causation and the specific loss. Claims for injunctive relief have their own requirements.

Unfair obstruction and cease-and-desist demands
04

Protecting your own trademarks, images and text

Rights holders can take action against actual infringements. We examine entitlement, the specific use and an appropriate scope for any claim. A platform reporting procedure does not replace this assessment.

Assessing and enforcing trademark rights

Specific enquiries

Is this the right service for you?

For sellers whose listings have been removed and trademark owners facing IP disputes

I sell genuine goods, but someone is reporting them as counterfeit.

We review supplier invoices, product photographs, the ASIN and the exact content of the complaint. Product identity, entitlement to distribute and the alleged infringement are separate questions.

Tell us about your online retail matter

Another party’s trademark was subsequently added to the shared product page.

We preserve earlier and current versions as well as evidence of the goods actually sold. We then assess catalogue corrections, a complaint to the platform and potential claims against the person responsible.

Tell us about your online retail matter

The first request

These documents
help us review your matter.

First, briefly describe the facts. We will coordinate with you how to submit further documents.

  • ASIN, SKU and affected marketplace URLs
  • The full complaint, including the intellectual property right asserted
  • Product and packaging photographs, supplier invoices and evidence of provenance
  • Dated copies of previous and current product detail pages
  • Licences, trademark documents and previous correspondence

Working with us

From the request
to the mandate.

Before the assignment, we agree on the scope of services and remuneration. When taking over, we will name your legal contact person.

01

Inquiry

They describe the facts, the parties involved and known deadlines.

02

Acceptance of your matter

We agree on performance and compensation and name your contact person.

03

Case handling

The responsible lawyer will check your documents and coordinate the procedure with you.

Amazon ASINs and IP complaints

Questions & answers.

Does every inaccurate report automatically give rise to a damages claim?

No. The legal basis, fault, causation and loss must be assessed in the individual case. The lifting of a restriction does not, by itself, establish all those requirements.

Should I immediately submit a DMCA counter-notice?

Not without a review. It must first be established whether the complaint actually involves a DMCA procedure. A counter-notice may involve legally significant declarations and questions of jurisdiction. Trademark complaints follow different rules.

Can a competitor block my ASIN by adding a trademark to the listing?

A subsequent change to a product page and claims based on that change require careful review. Relevant factors include how the listing originated, the actual product labelling and the right asserted. This does not create a general right to use another party’s trademark.

SARAFI.E-COMMERCE

Your concern: e-commerce law

Briefly describe your case and known deadlines. We clarify the takeover, the scope of services and the remuneration.

Get in touchBook a consultationinfo@sarafi.deAn engagement begins only when we expressly accept it.

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