Advertising & market presence
Advertising with legally verified content.
Advertising should be convincing and must be measured against its specific content. We help companies review advertising measures and deal with competition law complaints. This includes statements about products, price campaigns and business presence on the Internet.
Discuss your matterAdvice & representation
The individual advertising sentence is often not sufficient for an audit. It depends on how the offer, presentation and additional information interact. We therefore look at the specific campaign and the target group addressed. In the event of a warning, we will also review the complete letter, the disputed process and existing previous obligations. We will then coordinate the next steps with you.
When making statements about treatments, drugs and health products, we review the relevant advertising regulations in addition to competition law. The subject matter, target group and specific statement determine the audit framework.
Learn moreWe check the recognition of the commercial purpose in the specific contribution and agreed labeling requirements. A label alone does not answer whether the content of the advertisement is permitted.
Learn moreWe review the alleged infringement, the claims made and the attached statements. The actual design of your offer is just as important as the letter itself. On this basis, we discuss possible responses and the scope of further representation.
We assist with the legal review of planned advertising, such as product benefits, comparisons or promotions. For this, we need the complete presentation and the facts on which the statements are based. The involvement of creators or agencies can also be included.
Learn moreCustomers encounter advertising messages on websites, marketplaces and social platforms. We review specific appearances and support the coordination of measures. The e-commerce law section is also available for legal issues relating to the shop and its contract processes.
E-commerce law at SARAFI.E-COMMERCESpecific enquiries
Businesses, marketing teams and agencies
We examine the complete advertisement, supporting notices and the basis for the advertised prices. The audience, channels and relationship to the specific offer form part of the review.
Request review of price advertisingWe review the letter, attachments and advertising as actually published together. Evidence supporting the claims, earlier undertakings and previous correspondence help us agree a possible response.
Submit an advertising warning and supporting documentsPublicly documented
Media report dated 25 July 2025
LTO identifies Dr. Nik Sarafi as counsel for the defendant streamer in case 16 U 80/24. According to the court's press release, freedom of expression under Article 5(1) of the German Basic Law was balanced against personality rights: some statements remained permissible, while others were prohibited. The competition law claims were unsuccessful in this case.
Report and counsel's statement on LTOThe reports concern the proceedings identified and their status at the time. Outcomes cannot be applied to other cases without examining the circumstances.
The first request
First, briefly describe the facts. We will coordinate with you how to submit further documents.
Working with us
Before the assignment, we agree on the scope of services and remuneration. When taking over, we will name your legal contact person.
They describe the facts, the parties involved and known deadlines.
We agree on performance and compensation and name your contact person.
The responsible lawyer will check your documents and coordinate the procedure with you.
Unfair competition & advertising law
Yes Send the intended stand with texts, pictures and relevant information. Explain the target group, channels, and the actual basis of key statements. The scope of the audit is coordinated in advance.
For classification, we need the complete letter, all attachments and the disputed presentation. State the date of receipt and announced dates as well as previous explanations on comparable issues.
Yes Describe the specific advertisement and your concern. To the extent agreed, we investigate which legal issues arise as a result and what further facts or evidence are required.
SARAFI.MEDIA LAW
Bamberg Regional Court objects to brief advertising notices on YouTube. What creators and brands can learn for sponsorship, disclosures and approvals.
The Hamburg Higher Regional Court allowed a post promoting the creator’s own brand without an ad label. We explain the conditions, the limits for sponsored Reels and the role of freedom of expression.
The BGH upheld cancellation of an OBI colour mark. What businesses and creators should know about the relevant public, evidence and the distinction from a logo before filing.
A song in TikTok’s library is not automatically cleared for advertising. Why Frankfurt Regional Court nevertheless rejected a EUR 95,750 licence damages claim.
SARAFI.MEDIA LAW
Briefly describe your case and known deadlines. We clarify the takeover, the scope of services and the remuneration.
English translation of our German website. Statutory references concern German or EU law. The German original remains available through the language selector.