Trademarks & license plates
A name deserves a legal basis.
A company name, product name or logo often accompanies significant investments. We help you prepare a trademark application, use agreements and disputes over business trademarks. The starting point is your actual products, markets and development plans.
Discuss your matterPlanning a new trade mark?
We support trade marks from planning through use and disputes. There are two practical ways to get started, depending on how far along you are.
Get your plans in order
What products or services will the name represent, who should own the mark and where will you operate? Our free Markenstart checklist (in German) helps you record these details and any open questions. The PDF is available without an email address and helps prepare your enquiry.
Instruct us to file
Our fixed-fee trade mark application service has its own online order process for preparing and filing a new mark. It explains the service scope and additional EUIPO or DPMA official fees. For licences, existing marks or disputes, this trade mark law practice page is the right starting point.
Advice & representation
Before registering, we clarify which sign is to be protected, for which goods or services and in which countries. It is just as important which research is useful as a basis for decision-making. Registration and assessment of potential conflicts are different work steps. We therefore expressly agree with you on the scope of the examination, registration and any further support.
We are investigating attacks against trademark registration and possible steps against younger brands. Depending on the procedure, the status of the register, use, affected goods and services and deadlines must be clarified.
Learn moreWe help you to classify your project, select an appropriate scope of protection and prepare the registration documents. In doing so, we look at the sign and the planned use. The scope and limits of any research commissioned are discussed in advance.
In the case of collaborations, licenses or a transfer, the scope of use and responsibilities should be clearly agreed. We review and draft the relevant contracts. This covers areas of use, remuneration, quality requirements and the procedure for ending cooperation, for example.
We review warnings and disputes regarding trademarks, company names or their use in a business presence. The signs, goods and services concerned as well as the specific use are decisive. On this basis, we provide advice on how to defend or enforce your position.
Specific enquiries
Businesses, founders and creators with their own brands
We assist with preparing a trade mark application. The sign, goods and services and agreed scope of searches are tailored to your plans. The service page explains the process and how to instruct us.
Trade mark application and instructionsWe review the disputed signs and their use alongside the legal warning. Registrations, the goods and services involved and previous correspondence help us assess the conflict.
Review a trade mark legal warningThe first request
First, briefly describe the facts. We will coordinate with you how to submit further documents.
Working with us
Before the assignment, we agree on the scope of services and remuneration. When taking over, we will name your legal contact person.
They describe the facts, the parties involved and known deadlines.
We agree on performance and compensation and name your contact person.
The responsible lawyer will check your documents and coordinate the procedure with you.
Trade mark law
Send the desired sign and describe your offer, the planned countries and previous uses. This allows you to determine the consulting and research requirements for your project.
Which research is commissioned is determined separately. We will discuss with you the scope and which questions can be investigated with it. Registration does not replace this vote.
Yes The complete letter, information about your sign and examples of the disputed use are required. State existing appointments as well as previous correspondence or agreements with the other party.
SARAFI.MEDIA LAW
The BGH upheld cancellation of an OBI colour mark. What businesses and creators should know about the relevant public, evidence and the distinction from a logo before filing.
A good name is the start. The protected area, previous rights and the list of goods determine the registration strategy.
Bamberg Regional Court objects to brief advertising notices on YouTube. What creators and brands can learn for sponsorship, disclosures and approvals.
The Hamburg Higher Regional Court allowed a post promoting the creator’s own brand without an ad label. We explain the conditions, the limits for sponsored Reels and the role of freedom of expression.
SARAFI.MEDIA LAW
Briefly describe your case and known deadlines. We clarify the takeover, the scope of services and the remuneration.
English translation of our German website. Statutory references concern German or EU law. The German original remains available through the language selector.