Creative production with AI
A prompt becomes a publication. There are rights in between.
AI images, synthetic voices and digital performers open up new opportunities for productions. We clarify the legal issues, from the source material used to the tool conditions to publication and contractual transfer.
Discuss your matterYour point of contact: AI content, voices & digital likenesses
Attorney-at-law · Founder & Managing Director
Dr. Nik Sarafi represents creators, streamers and other parties involved in press and speech law disputes. Other focal areas include media and gaming law as well as digital business models. He is responsible for the direction of the law firm.
To the team profileAdvice & representation
We look at inputs, processing and results separately. Permission from the tool provider does not automatically answer whether rights to a person depicted, a recording or an external work are affected. The starting point is therefore your specific workflow and intended use. It is about a legal review, not a blanket approval of all AI content.
Reference images, product presentations and edited photos are checked in the planned publishing context. We differentiate between rights to the source material, to identifiable persons and to the results produced.
Composition, recording and voice may affect different legal positions. We review approvals and contracts for synthetic voices, AI editing and the use of the finished audio material.
Learn moreWe support agreements on digital images and AI processing. Purpose, control, remuneration and subsequent reuse should be clarified before production and transfer.
Learn moreWhen using our own data sets or using third-party content for AI, we look at access, licenses and legal barriers. For works accessible online, a machine-readable reservation of use may be relevant. This does not replace a review of the specific training process.
Learn moreWe classify the applicable transparency requirements according to role, content and use and help with internal approvals. The free AI check provides a first introduction to selected transparency issues.
Learn moreThe first request
First, briefly describe the facts. We will coordinate with you how to submit further documents.
Working with us
Before the assignment, we agree on the scope of services and remuneration. When taking over, we will name your legal contact person.
They describe the facts, the parties involved and known deadlines.
We agree on performance and compensation and name your contact person.
The responsible lawyer will check your documents and coordinate the procedure with you.
AI content, voices & digital likenesses
A commercial use permit under tool conditions is not the same as a private copyright. Copyright protection requires personal intellectual creation. What human contributions exist and which rights of third parties are affected must be considered in concrete terms.
The technical option is not a legal permit. In particular, we check personal rights, the use of existing recordings, contractual approvals and the specific context. A delusion about someone's involvement can trigger additional questions.
Training can make risks and decision-making processes understandable. Whether a particular production can be published may still require a separate review. For this, the scope and costs can be agreed in advance.
SARAFI.MEDIA LAW
Image, music or text: The specific use, existing rights and the scope of the required declaration are decisive.
A good name is the start. The protected area, previous rights and the list of goods determine the registration strategy.
SARAFI.MEDIA LAW
Briefly describe your case and known deadlines. We clarify the takeover, the scope of services and the remuneration.
English translation of our German website. Statutory references concern German or EU law. The German original remains available through the language selector.